Driving website sales through building trust

Do you feel like you're burning through your marketing dollars without converting leads or getting bookings and purchases? If this is the case, you're not alone.

There could be several reasons why your efforts are not paying off in terms of actual sales online. The one we are going to address is trust. Visitors are very good at detecting whether or not your website seems credible or trustworthy to purchase from. 

Website visitors are looking for well-articulated, polished and beautifully designed, and easy-to-use websites. Below are a few ways to continue to enhance your website and build credibility to drive conversions. 

Provide testimonials and reviews from satisfied customers

Testimonials and positive feedback hold a lot of weight when it comes to building trust with new potential customers. Always ask for a testimonial from your best customers. Automate that process in a checkout journey or by following up with a thank you note.

Photos of you 

There are a lot of anonymous online businesses that could easily be mistaken for online scams.

People need to see who they're doing business with, and seeing a friendly face can help build rapport and trust.

Be an authority in your industry

This can help establish you as an authority in your industry and give people a reason to take notice of your business. Write long-form blogs or share your knowledge on social media. 

Invest in professional branding and website design. 

Your website not only needs to be easy to use but it also needs to look professional, polished, and on point with your brand messaging. Although it may seem easy to build that on your own sometimes, getting the support of a skilled professional designer can take you further. 

By implementing these strategies, you can overcome the challenges that are preventing you from converting leads into customers. Don't give up on your marketing efforts - you can turn things around and start seeing the results you want.