About CreateNext
You Can See Your Next-Level Business. We Connect the Dots.
You already know where your business is going. You can picture the brand, the store, and the customers who can’t wait to buy. What’s missing is a clear path from here to there. CreateNext designs brands and online stores that connect those dots with strategy and care, so you can move forward with confidence.
Hi, I'm Annie
I spent more than 15 years designing inside marketing agencies and tech companies before starting CreateNext in 2022. Honestly, it's the best decision I've ever made. That background gave me something I couldn't have learned any other way: a deep understanding of what it takes to build a brand that works, not just one that looks good.
I started CreateNext to do work that genuinely moves the needle. My clients are building something real, and they deserve a designer who takes that seriously.
I'm not here to hand you something polished and disappear. I take time to understand your business, your customers, and your goals before a single design decision gets made. Clients tell me I'm friendly, patient, and easy to work with, and I take that as a real compliment. Building a brand can feel vulnerable, and I want you to feel supported through every step.
Experience and credentials
15+ years in design, across marketing agencies and the tech sector, spanning brand identity, user experience, and digital marketing
Founder of CreateNext since 2022, leading every client project directly
Shopify Partner
Squarespace Circle Member
Based in Toronto, working remotely with brands across the United States and Canada
What we stand behind
Simplicity: We simplify the technical side so you can run your online business confidently and focus on what you do best.
Authentic connection: We design experiences that reflect your vision and connect with the right customers, so your brand feels genuine.
Growth: We build flexible, scalable stores and brands that grow with your business, wherever you are in your journey.
Why founders work with CreateNext
A guided, transparent process
Every project follows a refined process, so you always know what's happening and what comes next. You're never left in the dark.
Design that performs
Our experience spans brand identity, user experience, and marketing.
we believe great work should be both beautiful and high-performing, so our look at every touchpoint of your brand.
Built on the best platforms
We design on Shopify and Squarespace because both are easy to manage, come with built-in business and marketing tools, and scale as you grow.
We specialize in independent product brands and the service businesses around them:
Who we work with
What our clients are saying
We'll work well together if...
You value a guided, thoughtful process. We collaborate closely, and you trust me to lead the creative direction so every decision supports your long-term goals. If you enjoy clear direction from a partner who brings strategy and design together, while still welcoming your input, we'll work very well together.
We may not be a fit if...
You’re looking for someone to carry out a plan you’ve already fully decided, rather than a creative partner who brings strategy and direction to the table
You’d like AI tools to set your creative direction and review the work. We use helpful tools where they add value, but our recommendations are guided by real experience and an understanding of your customers
You often second-guess decisions or want to revisit small details repeatedly
You're looking for a quick fix rather than a strategic, long-term approach
Are we a good fit?
Frequently Asked Questions
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CreateNext was founded by Annie Cheng, a brand and website designer in Toronto with more than 15 years of experience across marketing agencies and the tech sector.
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CreateNext is based in Toronto, Canada, and works remotely with brands across the United States and Canada.
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Yes. Annie leads every CreateNext project directly, from the discovery call through launch. She also works with supporting team members in development.
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Yes. CreateNext is a Shopify Partner and a Squarespace Circle Member.
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CreateNext specializes in independent beauty, fashion, wellness, and lifestyle brands, plus beauty and wellness service providers like salons, spas, and clinics.
Ready for an elevated brand or website?
