PRL caviar

PRL Caviar is a new direct-to-consumer caviar brand from the team behind an event planning business, created to bring premium caviar from their events straight to customers’ tables. With no existing store, they needed an online home that carried their brand perfectly: premium, modern, and a little cheeky. The store also had to give customers complete confidence ordering a luxury, perishable product delivered to their door.

We designed and built the entire store while protecting the brand’s personality, so it feels luxurious and approachable at the same time. We made the brand messaging clear from the first scroll and put cold, overnight delivery front and center so customers trust their caviar will arrive fresh. Upsells, bundles, and pairings help every order become a full experience, and SEO foundations help new customers find the brand. The store launched in 7 weeks.

• Shopify Store Design and Build

• Upsells and Bundles

• SEO enhancements