Mixtape Candles
Business: 2+ Years
Location: Boston, Mass.
Industry: Candles
Work Completed: Shopify Store Redesign
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Mixedtape Candles is an indie candle brand with more than two years in business. Its Wix website wasn’t built for online shopping, and customers struggled to see what made the candles unique or which scent to choose. The founder needed a store that clearly communicated the brand’s selling points and made choosing a candle easy.
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Each candle comes in nostalgic packaging with a QR code to a curated playlist, so it delivers a full mood, not just a scent. That wasn’t clear on the old site, so we made the music and nostalgia the heart of the store. We moved the brand from Wix to Shopify and organized the products by music genre, scent notes, and recommendations, helping visitors find their candle faster.
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Migration from Wix to Shopify
Shopify Store Design
Brand Storytelling
Product Organization and Navigation
“Annie has built not one but two websites for us now. First, Mixtape Candles, and most recently, Songbird Fragrances, and both experiences reflected the same thing: she is thoughtful, reliable, and genuinely invested in getting the details right.
What stands out most is how well she translates a brand’s feel into a beautiful site. She brings both creative instinct and technical skill to every project. I recommend her fully to anyone looking for a talented web designer.”
Karen - Mixedtape Candle Founder
