Luxbiom red light therapy devices
Location: California
Industry: Red Light Therapy Devices
Service they chose with us: Founders Build
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Luxbiom came to us with a medical-grade red light therapy product and a clear target customer, but no brand. Red light therapy is a hard category to design for, because most brands look either clinical and cold or gimmicky and cheap. The founder wanted a premium wellness brand that belonged in the home and the spa equally.
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We positioned Luxbiom up-market, as a tasteful part of everyday wellness rather than a medical device. The identity uses warm neutrals and refined type, with nothing harsh or cold, so it feels at home in a living room or a spa. We carried that through to the Shopify store, designed to guide both experienced buyers and people completely new to red light therapy toward a confident purchase.
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Naming and Brand Positioning
Brand Visual Identity
Shopify Store Design
“Choosing Annie & CreateNext isn’t just choosing a web designer; it’s more like choosing a partner in your success. She is patient, professional, knowledgeable, and kind. I highly recommend Annie for anyone looking to upgrade their brand online.”
Steve Goodale, Founder | California
