STOP GUESSING WHAT YOUR SHOPIFY STORE NEEDS

If your store looks fine but isn’t converting the way it should, a redesign isn’t the first step.

Clarity is.

The Shopify Blueprint is a strategic foundation that defines what actually needs to change before any design work begins.

Most designers skip this phase. We don’t.

WHAT IS THE SHOPIFY BLUEPRINT?

The Blueprint is a strategic audit and direction plan for your Shopify store.

Before we touch visuals, themes, or layouts, we define:

• Where your store is losing clarity
• What is creating hesitation for buyers
• What to fix first
• What can wait
• What is actually worth investing in

This prevents wasted design spend and reactive decisions.

WHY THIS MATTERS

Many Shopify stores get redesigned without solving the real issue.

They change the theme.
They update the colors.
They tweak layouts.

But they never address structure, hierarchy, or buyer guidance.

The Blueprint ensures we build the right thing, not just a prettier version of the wrong structure.

WHAT YOU RECEIVE

A strategic review of your homepage, product pages, and structure


• Clear direction on messaging and positioning gaps
• A prioritized action plan
• Recommendations for layout, hierarchy, and user flow
• A defined scope and investment for your build
• Confidence about what to do next

You leave knowing exactly what your store needs and why.

Who is this for?

This is for Shopify founders who:

• Are serious about growth
• Have already invested in their business
• Want to approach their store strategically
• Value clarity before execution

This is not for early-stage DIY experimentation.

What Happens Next

Step 1: Apply below
Step 2: If aligned, we confirm fit
Step 3: Blueprint phase begins
Step 4: Strategic build begins

Every full Shopify project begins with a Blueprint.

Investment

$1,000 USD

If you move forward with a full Shopify build, this investment is credited toward your total project cost.

This is not an added fee.

It is Phase 1 of working together.

  • Investing in your website & brand is an important decision that involves many components and details.

    This step ensures all details are covered and strategized for you. You don’t end up with surprises mid-project or disappointment at the end of your project.

    A business asset as important as your website and brand takes strategy. We look at brand, technical details, goals, user experience, and so much more to formulate a recommendation.

    The Blueprint removes uncertainty around scope, cost, and priorities so you do not overinvest, underbuild, or delay decisions out of fear.

  • No. A consultation is usually a conversation.
    The Shopify Blueprint is a structured planning experience.

    You receive a clear, written Blueprint document with recommendations and requirements you can use, whether or not we work together next.

  • Both.

    The Shopify Blueprint supports new stores planning their build and existing stores deciding what to improve next.

  • No. This phase is focused on strategy and direction only.

    If we move forward into a design and build, the Blueprint investment is credited toward your project.

  • The Blueprint is designed to protect a much larger investment.

    It helps you avoid spending thousands on the wrong things or moving forward without clarity. Most clients describe it as the step that saved them time, money, and second guessing.

  • That is completely okay.

    You keep the Blueprint and can use it when timing feels right. There is no pressure to continue.

  • The blueprint is typically completed within one week after our collaboration session, depending on scheduling.

  • Yes you can. We have two standard packages called Signature or Premium. You can find them under the Shopify page.

Two women sitting on a light-colored sofa, using a laptop and a tablet.

Apply for the Shopify Blueprint

The application is not about qualifications. It simply helps us prepare so we can use our time together effectively and create meaningful clarity for your store.

Apply Now